Reputation Review
The first thing that needs to be determined is if there is a problem you’re your online presence, and how serious that problem might be. This can begin with a simple Google search. (If you do this yourself make sure you are not signed in with a Google account as this will provide different results than a search not linked to a specific account.) Of course, Google is not the only search engine, and depending on your business involvement search engines commonly used internationally should be reviewed. Detailed searching would also include all social media (even those you are not connected with).
Sheppard Consulting conducts a thorough review of your online presence, starting with your search engine ranking. We diagnose your ranking category using two scales: a Negative to Positive scale and an Irrelevant to Relevant scale.
We will identify the key sites, pages and posts that are determining these ratings – especially if it is a high negative rating. Once this is determined we can create strategies to ensure your online profile stays relevant and positive. This may involve ‘cleaning up’ by deleting old posts and photos that reference topics that are (or could be) controversial or potentially damage your reputation further down the track.
Sheppard Consulting can continue this process with you or your company by creating alerts to allow us to continually review the message the online world find when they search for you. We will give you and your staff the skills to ensure any online content stays with the positive and relevant message.
Every case is different and while there are common practices we undertake, Sheppard Consulting aims to provide a bespoke service, tailoring our services to meet your needs. There may be a specific issue requiring immediate attention or you may require a broader approach that requires re-working your online message. Regardless, by starting with our Reputation Review, we can determine the best strategy for you or your company and ensure that when you are searched for positive and relevant content is found.